Your business website is your virtual shop window. Imagine you have just been handed your shiny new website by your web developer. You have had a play around with it, it is all working perfectly. Now what……
Well you need to think of your website like a car, it needs regular maintenance to make sure it continues to work correctly. Your website needs regular maintenance for a number of reasons, I have outlined the top 6 below:
1. Update content
Your website is the first impression your potential customers and clients get of your business and you want it to be perfect. As a business owner ensuring regular maintenance is carried out on your website is like a shop owner making sure their windows are clean, and their display is up to date. If your shop had the same window display for a year with dirty windows and paint peeling off, you can imagine what potential new customers would think.
Adding and updating the content of you site can help to improve your search engine rankings. Google loves new content as it look at your new content (this is called crawling) and ultimately boost your ranking.
An unmaintained website is an open playground for people who have nothing better to do than cause havoc by placing malware or a virus on your website. If you are not keeping a backup of your data and maintaining your website, when a hacker attacks your website you might have to start from ground zero. On top of this you may be blacklisted by your hosting company as they will not want to host your unmaintained hacked website on a shared server where other customers could be targeted.
34% of websites are built on WordPress! Over one third of the internet is run on WordPress! This is also the same reason it is prone to being hacked. Having out of date themes, plugins and SQL files make it easy for hackers to access your website. They can cause a lot of damage either by infecting your website with malware or just breaking your website. This could cost you a lot of time and money to put right. Put in this light regular maintenance certainly seems like the easier option.
3. Update Plugins & Themes
By installing regular updates you will fix any bugs on previous versions of plugins and themes and to add new options and functions that previous versions didn’t provide.
Updates make things better than they were. You are installing a new and improved version of what you had before. This will mean less bugs, improved compatibility with other plugins and better functionality. Who doesn’t like the sound of that?
4. Search Engine Optimisation (SEO)
Website maintenance is critical to search-engine rankings. Websites with old content rank lower in search engine listings. Some search engines, including Google, check your page’s “if-modified-since” HTTP header to determine whether it is worth crawling. Failing to make frequent modifications could cause you to be pushed below active competitors in the listings and cost your business over time.
It is essential to regularly back up your website, this can be done via a plugin or your hosting provider. If the worst does happen and your website is broken you have a recent backup to restore.
6. Speed & Performance
Having a well-maintained fully functioning website is a must. Your website is your shop window and you want to encourage people to stay and browse your products and services. Regular maintenance will ensure the speed and performance of your website is top-notch, making you look professional and encouraging potential customers and clients to stay longer.
At the end of the day maintaining your website gives you peace of mind, your website is secure, backed up and up to date. If you would like help maintaining your website Hours in a Day does offer a monthly maintenance package. Please click here to find out more.